Planificación Estratégica de la Imagen Corporativa

La imagen corporativa no es más que el conjunto de creencias, actitudes y percepciones que tienen los públicos sobre una empresa o marca. Es decir, la suma de elementos tangibles y no tangibles que forman parte del día a día de las organizaciones y que, directa o indirectamente, envían un mensaje tanto a quienes trabajan en ellas como a los agentes externos.

Periodismo de Investigación Multimedia

El periodismo de investigación multimedia es una realidad que responde a la necesidad de los lectores, oyentes, televidentes y usuarios por recibir información de distintos medios y de distintas formas. En los medios y redes sociales crece la demanda de contenidos audiovisuales. El número de usuarios aumenta cada día, así como el consumo de videos y audios on-line.

A Rape on Campus. The Analysis

Rolling Stone is an American monthly magazine that focuses on popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and for political reporting by Hunter S. Thompson.

Sabrina Rubin Erdely, redactor of Rolling Stone, was looking for a unique and iconic case of rape in American universities and, in early 2014, the story of who knew the world simply as "Jackie" comes to her, a girl who told that in September 2012 a third-year student she knew as a lifeguard at the university's aquatic center had invited her to her "first fraternity party" and it was there that she was the victim of rape by 7 young initiators of the Fraternity who were led by the mentioned "Lifeguards".

Prevent HIV with PrEP

"Pre-Exposure Prophylaxis" - PrEP

PrEP, known by its acronym "Pre-Exposure Prophylaxis", which means control and prevention of a possible disease or infection, is an antiretroviral pill (Tenofovir Disoproxil Fumarate and Emtricitabine abbreviated as TDF / FTC) that prevents the spread of HIV by not allowing the virus to attack the immune system and destroy TCD4 cells, thus preventing massive multiplication of the infection within the system.

YOUNG MILLENNIAL, THE NEW COMMUNICATION MANAGERS

Photography by Rafael Carabano

The evolution and development of corporate communication in both digital and traditional media is shaped by a dynamic and changing culture, which is absolutely determined by media trends and Young Millennial.

La Convergencia Mediática en un Mundo Digitalizado

Bienvenidos a la cultura de la convergencia, donde chocan los viejos y los nuevos medios, donde los medios populares se entrecruzan con los corporativos, donde el poder del productor y el consumidor mediáticos interaccionan de maneras impredecibles.

LA REVOLUCIÓN DIGITAL

La era digital, sucede a la Revolución Industrial y en su primera etapa se caracterizó por la introducción de las computadoras en nuestras sociedades. Este proceso se dividió en dos fases: la primera con el uso de los mainframes en el mundo de las organizaciones y en seguida, con la diseminación de los ordenadores personales y gracias a Steve Jobs y Bill Gates, su uso generalizado hasta llegar a cada rincón del mundo.

La Comunicación en Tiempos del COVID-19

La humanidad está en crisis, sorprendida, aterrada ante una situación nunca esperada y para la cual no estábamos preparados. Una realidad impredecible que nos llena de incertidumbre por la falta de certezas, soluciones e información.

Internet as a new medium of communication

Technology has been the engine of change in the history of civilizations, from fire to the wheel, through the printing press or the steam engine. All these inventions revolutionized the way of understanding the world, of communicating or producing, but all were replaced at some time by a more advanced technology.

The Internet has shown a total revolution in identifying knowledge and connecting people. At first, the data was hung on pages that users read, because it only had text and hypertext, and the interaction between the sender and the recipient of the message was rather scarce. Gradually, he added images, graphics, gifs, videos and new tools that allowed a higher level of interactivity, from email to platforms to interact with other users such as MSN.